I pursued sales and marketing jobs, to support my family. I grabbed every opportunity to learn and take additional responsibilities.

With the struggle of 3+ years, I finally got an opportunity to work in the field of web designing. I took on the job and responsibility.

Within a year, I was heading the web development team and slowly leaning towards digital marketing through SEO (Search Engine Optimisation).

I self-learned SEO and took one independent SEO project as a challenge. I carefully created an effective SEO strategy in place, focusing on increasing targeted traffic.

And after a duration of fewer than six months, I was able to 3x the amount of website traffic and 5x the amount of online leads.

The same client gave us almost ten confirmed referral SEO clients.

I want this kind of results I want to achieve for all of our clients at my firm (Go Lead Digital) I’m a critical thinker, thinking faster is not a recipe for success, especially in business-critical situations where quality is of utmost importance.

That said, productive, logical and creative thinking is crucial to solving problems in a faster and more efficient manner.

There were these two projects one was where I was executing a 360 digital marketing for an international event to generate 5000 leads, and two where we were dealing with one of the top retail e-commerce chains that had to acquire the first exposure for their brand.

Both the project success gave me the nickname ‘SEO King.’

Till date I haven’t done any digital courses, all the things I learned was through online and following experienced digital marketers around the globe.

I started a Blogger (Blogspot) personal blog. It was just an idea to help me and others in the SEO industry by sharing the knowledge and insights.

I always suggest this practical learning concept to all the SEO newbies who approach me.

It helps you focus, improve your skills and eventually grow your knowledge in whichever industry you want to target to (SEO, tech and gadgets, movie reviews etc)

After targeting few targeted keywords related to SEO freelance, SEO consultant, SEO expert in Mumbai, I started getting few good digital marketing projects

I was working more than 90 hours a week between both jobs, no work-life balance, and I no longer needed the financial support of the full time job.

It was hard for me to take the startup jump but I did it.

I think it’s more about mental preparation than anything else. Obviously, once you start -you will work hard but businesses are unpredictable.

While growing our business we had little to no financial support and very little positive advice given to us so we had to learn a lot through experience.

The most important things I’ve learnt so far are:

Use all social media channels
Have an informative website
Charge what you’re worth,
Give the service you’d expect to receive,
Remember you can’t please everyone, be reliable and consistent, record everything in writing, and invoice for EVERYTHING!
Initially, there would be no hands off from your creative business.

If you’re not the one doing the work, then you’re still the one looking for clients, managing existing clients, making sure there is enough work to justify keeping staff, approving work and giving feedback, and a million other things.

There are no hands off, your hands are just doing other things.

We’re about the little guy helping the little guy. #StartUps

Naturally, our business is getting positively impacted, not just from added revenue from the digital side, but we also become a lucrative option for any client to see how seamlessly we understand the brand as well as the medium.

We eventually scaled up our business, and here are 3 ways we were doing it properly:

Adding new services to cater to your clients
Expansion of team, and creating a backup for each department
Providing cost-effective services to your clients

Take a glimpse of things we achieved in this span of time –

– Team of 5+ talented marketers and an army of freelancers/agency partners.

– Worked with 100+ clients; for the past five years, 80% of clients have renewed their retainer beyond the original six or 12-month commitment.

– The average retainer has increased by 80% over the past fiveyears.

– Working not only with B2C but B2B tech clients too.

– The ‘go-to’ agency for trusted digital marketing services.